+44(0)208 9952500 karen.stancombe@lionsdencommunications.com LionsDen Communications Lionsden medical John Clare


Story Telling

It is true, story telling is an art form. It is also true that story tellers are man made and not born.

Having two to three stories to illustrate points in your presentation always works well. Indeed some people are resistant to stories until they experience how powerful they can be.

5 reasons to include a story in your presentation.

They are:

  1. Real
  2. Short
  3. Interesting
  4. Emotionally connecting
  5. Impactful

People Buy An Emotion And Justify It With A Fact

Your audience and listeners will write down the data and statistics but they will remember the stories.

The best source of stories comes from your life and your own experiences.

Telling stories is not only useful in the healthcare, medical or business setting, it is also useful in any interview situation.

“He understands the pharma industry, knows so much and brings it to life with relevant and realistic anecdotes and illustrations that are invaluable” Pharma Communications Director speaking about John Clare

Resources: Power Presenter by Jerry Weisman; The Story Factor by Annette Simmons

Tell us your experiences with story telling……….

Clear Communication

One of the objectives of the NIH “Clear Communication” Program  is to incorporate plain language approaches and new technologies within the Health Literacy Initiative

Plain Language

Plain language is a strategy for making written and oral information easier to understand. It is one important tool for improving health literacy.  Key elements of Plain Language include:

  • Organising information so that the most important points come first
  • Breaking complex information into understandable chunks
  • Using simple language and defining technical terms
  • Using the active voice

Part of the NIH mission is to reach all Americans with health information they can use and the NIH are actively striving to communicate in a way that helps people to easily understand research results.

via NIH – Institutes, Offices & Centers.

This communication strategy from the NIH is also the core of Lionsden’s approach to health and medical communication.