+44(0)208 9952500 karen.stancombe@lionsdencommunications.com LionsDen Communications Lionsden medical John Clare

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A Social Networking Quiz

div class=’posterous_autopost’ pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”This week I made a few welcoming remarks at TogoRun#8217;s belated launch party in London./span/p pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”Much of it was a social networking quiz which generated much discussion over the drinks and canapés./span/p pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”Here were the 10 questions…answers at the bottom./span/p pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”/span/p p class=”MsoListParagraphCxSpFirst” style=”"span style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”span style=”"1.span style=”font: 7.0pt Times New Roman;”nbsp;nbsp; /span/span/spanspan style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”What percentage of couples who married in the US last year met via SN?/span/p p class=”MsoListParagraphCxSpMiddle” style=”"span style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”span style=”"2.span style=”font: 7.0pt Times New Roman;”nbsp;nbsp; /span/span/spanspan style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”It took radio 38 years to reach 50m users, and TV 13 years.  How long did it take the internet?/span/p p class=”MsoListParagraphCxSpMiddle” style=”"span style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”span style=”"3.span style=”font: 7.0pt Times New Roman;”nbsp;nbsp; /span/span/spanspan style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”How long did it take Facebook to reach 100 m? /span/p p class=”MsoListParagraphCxSpMiddle” style=”"span style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”span style=”"1.span style=”font: 7.0pt Times New Roman;”nbsp;nbsp; /span/span/spanspan style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”If Facebook was a country, where would it rank in population?./span/p p class=”MsoListParagraphCxSpMiddle” style=”"span style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”span style=”"2.span style=”font: 7.0pt Times New Roman;”nbsp;nbsp; /span/span/spanspan style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”Which SN site is bigger than Facebook? /span/p p class=”MsoListParagraphCxSpMiddle” style=”"span style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”span style=”"3.span style=”font: 7.0pt Times New Roman;”nbsp;nbsp; /span/span/spanspan style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”Name the Top 5 people on Twitter with most followers./span/p p class=”MsoListParagraphCxSpMiddle” style=”"span style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”span style=”"4.span style=”font: 7.0pt Times New Roman;”nbsp;nbsp; /span/span/spanspan style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”What percentage of book sales on Amazon over Christmas were for Kindle?/span/p p class=”MsoListParagraphCxSpMiddle” style=”"span style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”span style=”"5.span style=”font: 7.0pt Times New Roman;”nbsp;nbsp; /span/span/spanspan style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”What % of bloggers post opinions re products and brands?/span/p p class=”MsoListParagraphCxSpMiddle” style=”"span style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”span style=”"6.span style=”font: 7.0pt Times New Roman;”nbsp;nbsp; /span/span/spanspan style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;” What % of people say they trust peer reviews?/span/p p class=”MsoListParagraphCxSpLast” style=”"span style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”span style=”"7.span style=”font: 7.0pt Times New Roman;”nbsp;nbsp; /span/span/spanspan style=”font-size: 14.0pt; line-height: 115%; font-family: Arial,sans-serif;”What % of people say they trust ads?/span/p pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”/span/p p style=”"span style=”font-size: 12.0pt; font-family: Arial,sans-serif;”Most of the answers can be found in this great video:/spanspan /spanspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”object height=”417″ width=”500″param name=”movie” value=”http://www.youtube.com/v/pMcfrLYDm2Uhl=enfs=1″ //paramparam name=”wmode” value=”window” /param name=”allowFullScreen” value=”true” //paramparam name=”allowscriptaccess” value=”always” //paramembed allowfullscreen=”true” type=”application/x-shockwave-flash” src=”http://www.youtube.com/v/pMcfrLYDm2Uhl=enfs=1″ allowscriptaccess=”always” height=”417″ wmode=”window” width=”500″/embed/object/span/p p style=”"span style=”font-size: 12.0pt; font-family: Arial,sans-serif;”/span/p p style=”"span style=”font-size: 12.0pt; font-family: Arial,sans-serif;”Answers:/span/p p style=”"span style=”font-size: 12.0pt; font-family: Arial,sans-serif;”1 in 8;  4 years; 9 months; 4supth/sup; China#8217;s Q-zone, over 300m users; Ashton Kutcher, Britney Spears, Ellen Degeneres, Barack Obama, Oprah Winfrey (Not Stephen Fry);35%;34%; 78%;14%/span/p p style=”font-size: 10px;” a href=”http://posterous.com”Posted via email/a from a href=”http://jclionsden.posterous.com/a-social-networking-quiz”JOHN CLARE/a /p /div

Climate Change Conference…Science or Emotion?

pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”Sympathetic though I am to the aims of the Climate Change Conference in Copenhagen, I couldn#8217;t help feeling there was an air of unreality about the start of proceedings./span/p pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”/span/p pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”A poll last week suggested that about half of the British public remain unconvinced that climate change is causednbsp; by human behaviour, and the nbsp;leaked emails from the University of East Anglia have damaged the standard of the science./span/p pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”/span/p pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”Against the background the conference opened with an emotional video of a girl being swept away by rising tides.nbsp; This may have been nbsp;intended as a metaphor for how the planet will be destroyed, but it set the wrong tone. When the public is sceptical, the science needs to convince. Emotional appeals do nothing on that score. As we know, countering science with emotion suggests you can#8217;t argue scientifically./span/p pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”/span/p pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”As my Twitter friends would say, #prfail./span/p p style=”font-size: 10px;” a href=”http://posterous.com”Posted via email/a from a href=”http://jclionsden.posterous.com/climate-change-conferencescience-or-emotion”JOHN CLARE/a /p

Why Pharma PR needs some good PR

pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”25 years ago I was a TV reporter in London when HIV/AIDS was the big story.nbsp; I interviewed a l professor who said, #8216;If you#8217;re diagnosed today with HIV, choose the wood for your coffin.#8217; If two men aged 35 received a diagnosis today, one with HIV, the other with diabetes, the one with HIV has every chance of living longer than the other. /span/p pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”That change, as well as the development of successful treatments for common cancers, MS, asthma and many other conditions, has been driven by the pharmaceutical industry working with doctors, researchers and patients. It#8217;s absolutely right that we communicate that, clearly and accurately. /span/p pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”This summer I was at a wedding in rural England.nbsp; On my table was a serving colonel in the British Army.nbsp; When I told him my business advises pharmaceutical companies on communications he said to the group, without fear of contradiction, #8216;Of course you know that drug companies could cure cancer tomorrow, but they make more money just by keeping people alive for a little longer and charging a fortune for the drugs.#8217;/span/p pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”I was stunned that somebody so intelligent and educated could hold such a view. His opinions may be extreme, but he#8217;s not alone in his suspicion of the industry.nbsp; /span/p pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”Read the rest of this article in the October edition of PM Magazine./span/p p style=”font-size: 10px;” a href=”http://posterous.com”Posted via email/a from a href=”http://jclionsden.posterous.com/why-pharma-pr-needs-some-good-pr”JOHN CLARE/a /p

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