+44(0)208 9952500 karen.stancombe@lionsdencommunications.com LionsDen Communications Lionsden medical John Clare

Clear Communication

One of the objectives of the NIH “Clear Communication” Program  is to incorporate plain language approaches and new technologies within the Health Literacy Initiative

Plain Language

Plain language is a strategy for making written and oral information easier to understand. It is one important tool for improving health literacy.  Key elements of Plain Language include:

  • Organising information so that the most important points come first
  • Breaking complex information into understandable chunks
  • Using simple language and defining technical terms
  • Using the active voice

Part of the NIH mission is to reach all Americans with health information they can use and the NIH are actively striving to communicate in a way that helps people to easily understand research results.

via NIH – Institutes, Offices & Centers.

This communication strategy from the NIH is also the core of Lionsden’s approach to health and medical communication.

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