+44(0)208 9952500 karen.stancombe@lionsdencommunications.com LionsDen Communications Lionsden medical John Clare

Pharma reputation dilemma

I’ve run two workshops on pharma reputation recently, so this new survey caught my eye:

Thought-provoking survey shows that only 23% of pharma execs think the industry knows what to do in order to improve reputation.  Or to put it another way, more than three-quarters of them think it doesn’t know. That’s what the eyeforpharma Industry Healthcheck found when it surveyed 1600 pharma executives from around the world. They also predicted that healthcare services will become central to pharma’s strategy.

Many thanks to John Mack, aka PharmaGuy, for this link. His version is here: http://tinyurl.com/k2owvbq

To download the full results, along with commentary from US industry thought leaders such as Craig A. DeLarge, Eric Rothstein – both Merck and Dr. Christoph Schmidt, Actelion click here –http://www.eyeforpharma.com/multichannelusa/content-healthcheck-pmn.php

 

If you would like LionsDen to run your own specially-designed reputation workshop, get in touch.

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