+44(0)208 9952500 karen.stancombe@lionsdencommunications.com LionsDen Communications Lionsden medical John Clare

Why Pharma PR needs some good PR

pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”25 years ago I was a TV reporter in London when HIV/AIDS was the big story.nbsp; I interviewed a l professor who said, #8216;If you#8217;re diagnosed today with HIV, choose the wood for your coffin.#8217; If two men aged 35 received a diagnosis today, one with HIV, the other with diabetes, the one with HIV has every chance of living longer than the other. /span/p pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”That change, as well as the development of successful treatments for common cancers, MS, asthma and many other conditions, has been driven by the pharmaceutical industry working with doctors, researchers and patients. It#8217;s absolutely right that we communicate that, clearly and accurately. /span/p pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”This summer I was at a wedding in rural England.nbsp; On my table was a serving colonel in the British Army.nbsp; When I told him my business advises pharmaceutical companies on communications he said to the group, without fear of contradiction, #8216;Of course you know that drug companies could cure cancer tomorrow, but they make more money just by keeping people alive for a little longer and charging a fortune for the drugs.#8217;/span/p pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”I was stunned that somebody so intelligent and educated could hold such a view. His opinions may be extreme, but he#8217;s not alone in his suspicion of the industry.nbsp; /span/p pspan style=”font-size: 12.0pt; font-family: Arial,sans-serif;”Read the rest of this article in the October edition of PM Magazine./span/p p style=”font-size: 10px;” a href=”http://posterous.com”Posted via email/a from a href=”http://jclionsden.posterous.com/why-pharma-pr-needs-some-good-pr”JOHN CLARE/a /p

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